Returns – an important part of your business online
Consumers are becoming more and more aware of things that make a little difference between one online store and another. One of these is the possibility of changing your mind and returning a purchase. So if you want to increase conversion to sales, it is a good idea to have a visible and simple returns policy. It is a matter of psychology in three areas critical to business.
- Make new customers feel secure in the purchasing situation
- Encourage customers to shop again by making sure that they know that a mistake purchase is not a problem
- Mark yourself out positively from your competitors
Although returns on the face of it appear to be an expense, making your customers’ payment cards a little more flexible may well prove a good investment. We have a number of solutions that make it easier for you to offer your customers free returns.
Make the returns situation clear in your online store
- Free returns - attach a packing slip
One way of offering your customers free returns is a return packing slip, which you can attach to the item or send by e-mail. If the customer wishes to return all or part of their purchase, they can simply re-seal the parcel and affix the return packing slip on top of the used address label. The parcel will then be immediately ready for return. You only pay for the return packing slips that are used, and they are barcoded so that the parcels can be tracked through Track & Trace.
- Returns letter
The returns letter is suitable for smaller items of lower value such as clothing, shoes and spare parts. You can use the returns letter for items weighing up to two kilograms. There is no barcode, and thus no provision for Track & Trace. You only pay postage for items that are actually returned.
- Your customer buys a parcel label
It is easy for a customer to buy a parcel label and hand in the return parcel at a post office or to Pakkeboksen whenever it suits them. With us, your customer has more than 1,000 locations to choose from! The customer can now buy and print parcel labels online, and get the return parcel completely ready for mailing from home.
Contact us on +45 70 11 12 30 to find out more about our returns solutions.