Win back customers
Direct Mail is effective for turning passive customers into active customers
Renew the relationship with a Direct Mail
Are there passive customers in your database? Then it makes sense to get hold of them with a personal Direct Mail. Both to find out why it is they no longer shop with you, and to win them back.
But remember that a little humility and effort is needed. Show genuine interest and/or tempt them with a special offer. Start your win-back activity with an address cleanup so that you are sure about hitting the right spot.
7 % of former customers shopped with Olivers again
27,500 dog and cat owners who had not bought quality pet food from Olivers for six months received a Direct Mail, in the shape of a bone and fish respectively, with an offer of a 50 % discount on improved cat and dog food from OLIVER’s. And it paid off. After just six weeks, 7% of the inactive customers had been reactivated.