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Tools and inspiration


We have put together a number of cases from both Denmark and abroad that may provide you with the inspiration that you need for your next direct marketing campaign.

In the case library, we have collected examples of various types of direct marketing cases – both B2B and B2C – campaigns distinguished by strategy, creativity and results. In addition, Patrick Colister has selected and commented on successful case studies from around the world.

Be challenged and inspired by how you can use letters and parcels creatively to make your business stand out from the crowd. You are only limited by your imagination.

In addition, you will find a number of cases showing how other businesses have worked with letters and see what effect letters had for them as a communication channel.

Last but not least, Den Grafiske Branche has put together a series of effective printed publication cases. Be inspired and get smart.


We regularly conduct analyses and document the effect of different campaigns and mail in interesting cases. Knowledge that we are happy to share and that you can use as a source of inspiration to optimize your communication with your customers.

Find out what young people think of an analogue medium such as letters and how Danish people use advertising flyers to seek inspiration and plan their shopping. Click here to find out more about the analyses.

The analysis “Power of the Letter” is concerned with Danish people’s attitudes and response to different media. Danish businesses are also asked what they think their customers prefer and how they respond to communication from them. Insights worth knowing when you work on sending information, marketing or other forms of communication.

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