Measure the effect
Achieve a greater effect in your next campaign
It is difficult to know precisely how your target group receives your campaigns. Is your Direct Mail or Unaddressed mail seen, read or remembered by your target group? You can use knowledge of the impact of your campaigns on your target group to enhance your next campaign and achieve greater effect.
With measurement of effect, you find out how your Direct Mail or Unaddressed mail is received by your target group. You gain knowledge in four main areas:
- read and keep value
- experience of content
You obtain the combined knowledge in a clear report
Test before mailing
Use measurement of effect to test your campaign before mailing it to the target group. You will find out whether the campaign should be adjusted so that you achieve the desired response when the whole target group receives your campaign.
Test after mailing
Use measurement of effect to test your campaign after mailing it to the target group. You do this to investigate whether the campaign achieved its aims and whether anything needs to be improved for the next campaign.
Compare with others
We compare your results with the effect of other businesses’ Direct Mail and Unaddressed campaigns. For selected industries we can even compare with other campaigns in the industry.
Contact us by phoning +45 70 11 12 30
If you would like to learn more about how to measure the effect of your campaigns.