Customer dialogue and CRM
More and more companies are discovering that existing customers are their most important resource.
It is nearly always more cost-effective and reliable to get existing customers to shop more often and buy more products than it is to constantly pursue new customers.
Satisfied customers aren’t only increasingly profitable – they are also walking advertising messengers. The more the customers feel that ”their” company listens to them, the more they tell their friends and relatives about the company’s products, offers, services, etc.
There are many ways for a company to show that it cares. Personal letters, targeted offers to different customer groups, invitations to try new products, benefits for regular customers, customer clubs …
We help companies find their way through the CRM jungle
”We thought we’d start a loyalty programme on several levels – where do we draw the lines, and how and how much should we communicate with our customers?” ”We want to give our most important customers a ’regular customer’ card that offers them different benefits each time they visit us.” ”We’re thinking of sending a summer gift to our best customers with the next batch of invoices.”
PostNord’s wide range of collaborations with companies looking to strengthen customer loyalty and conclude more and better transactions with their customers has resulted in our unique customer care competence – whether you call it relationship marketing, loyalty programmes, dialogue marketing, one-to-one marketing or just plain CRM.
We can help with everything from analysis to printing and distribution
PostNord is happy to serve as both sparring partner and supplier, from start to finish. Choose us for everything, or use us just when you need leading-edge expertise and extra resources.
The menu is long … Examples of how other companies have solved similar problems. Analysis of your company’s database. Help with selecting. Help with design and printing – or tools for design, target group management, etc. to make your own production easier. Offset, digital and variable printing – or digital distribution. Letters and other mailings, with or without attachments, in any and all formats to those customers who prefer to receive printed communication – and e-letters, text messages and MMSs (with or without sound and film attachments) to those who prefer that method. Simple membership cards – or refined “regular customer” cards that provide access to various benefits and services. Postage optimisation, distribution, storage. Follow-up.