What type of advertising works best?
Benchmark against over 700 measurements PostNord has taking in various campaigns. (Denmark: In our online Result Database, you can find average results from a wide range of direct mail campaigns).
Who should we cultivate?
PostNord assists with target group analyses, suggestions for the selection of and purchasing of addresses for new customers, and updating registers and ranking lists of existing customers.
What should the mailing look like?
This is determined by creativity. A postcard, a letter, a brochure or a fun game – square, round or rectangular – the main point is that the idea is good. Remember too that direct mail is the only medium that can tickle the senses – offering taste, fragrance or cloth samples so that people can test the product.
How do we get started?
PostNord offers both inspiration and planning assistance on our direct mail sites.
What do we do with all the new customers?
PostNord’s response management can compile all responses and produce address registers, allowing companies to concentrate on taking care of their customers.
Addressed direct mail is the most direct route
Addressed direct mail is the most reliable and effective way to reach both existing customers and new customers for whom the company has an address. Eight in ten people read the personally addressed mail they receive!
Let us select the day for mailing, or select the distribution day yourself – payday, for instance, or the first day of your company’s sale. Companies that want to demonstrate their environmental consciousness can choose PostNord’s climate-efficient solutions.
Unaddressed direct mail is cost-effective
There is basically no better or more cost-effective way than unaddressed direct mail to cultivate large and numerous groups of prospective customers. And ”unaddressed” doesn’t mean that your adverts must be directed to everyone. We are happy to help you select groups ranging from families with young children to homeowners to households located close to your company’s shops.